The Legacy Behind the Horse and Lion® Emblem 

The Horse and Lion® emblem is more than just a trademark—it's a legendary symbol of European fertilizer excellence and a beacon of agricultural innovation. With roots stretching back to the late 19th century, it reflects a remarkable journey of scientific advancement that helped shape the modern fertilizer industry.

A defining milestone came in 1926, when Europe introduced the world’s first complex fertilizer combining nitrogen (N), phosphate (P), and potassium (K) into a single, chemically integrated granule. This groundbreaking innovation—later known as Nitrophoska®—transformed crop nutrition, earning worldwide recognition for its superior performance, especially in the acidic soils of Asia. Among its variants, the sulfate of potash (SOP) formulation stood out for its effectiveness on chloride-sensitive crops, becoming a global standard in specialty fertilization.

To meet growing global demand for quality and reliability, the Horse and Lion® emblem was introduced in the 1950s as a seal of excellence. Its design—featuring the Horse of Stuttgart and the Lion of Bavaria—celebrates the union of two historic industrial powerhouses that laid the foundation for Europe’s fertilizer success story. Since then, the emblem has come to represent precision, consistency, and agronomic leadership.

Today, this legacy continues under the stewardship of EuroChem, a global leader in mineral fertilizers. Since acquiring the Antwerp production facilities in 2012, EuroChem has revitalized the Horse and Lion® brand—infusing it with cutting-edge innovation, modern agronomic insights, and an unwavering commitment to sustainable agricultural growth.

Now, The Horse and Lion® now stands as a trusted icon of European fertilizer expertise, connecting nearly 150 years of heritage with the evolving needs of 21st-century farming. With EuroChem at the helm, this emblem of excellence continues to guide growers toward higher yields, better quality crops, and a more resilient future.

Horse and Lion® — Legendary quality. Proven by time. Perfected by EuroChem.